IF-Communications is proud to once again support the Astia Foundation and it’s ‘We Own It Summit’, which will be held this year on 9-10 June at London’s Imperial College.
We’ve had the pleasure of working with Astia for many years, supporting the foundation with it’s aim of enabling ‘women’s full participation as entrepreneurs and leaders in high-growth businesses, fuelling innovation and driving economic growth.’
This year’s ‘We Own It Summit’ keynote speech will be delivered by Cherie Blair QC, who said: “I am a firm believer in the power of women entrepreneurs, so when I heard about Astia’s summit, I was more than happy to lend my support. Women are too often overlooked as business leaders. If we want to successfully tackle the challenges the world faces today, we need to include women in the equation.”
Supported by the Ewing Marion Kauffman Foundation, the invitation-only summit creates a venue for entrepreneurs, investors, academia, government, media, non-profit and industry organizations to discuss their aims, identify opportunities to collaborate and build alliances, share research and findings, and create a shared-policy agenda.
Internationally renowned panellists will explore the opportunities and challenges for women entrepreneurs – in particular within high-growth markets such as high technology, life science, clean technology and high-growth consumer brands.
We believe that entrepreneurs need the support of other entrepreneurs, which is why the ‘We Own It Summit’ is the perfect event for women to get the support that will enable them to achieve the success that everybody deserves.
To register your interest in the event please visit: http://www.weownitsummit.org/registration.html
Keep up to date with our blog for further details.
In his new book, I Live In The Future and Here’s How It Works, NYT writer Nick Bilton argues that major-web based media are trickling into our life so seamlessly that they’re blending together into a rich storytelling experience.
The book argues for a theory called “Me Economics,” that consumers are increasingly likely to seek out products and services with personal relevance, and that provide highly engaging personalisation. Products that offer customisation will win out over more broad based media, and businesses will have to adapt to this to be successful.
The current situation:
One of the key topics that we are discussing at IF at the moment is how serving is really the new selling, and how brands need to go all out on this.
Over the last few years, there has been a rise in pragmatic, convenience led services that are on the long tail. In other words, consumers are now enjoying instant access to a wider range of supporting services and skills.
Several brands have chosen to focus their social media strategy on this area. Mastercard developed a niche online strategy called ATM Hunter which allowed users to find their nearest ATM by entering in their location or using built-in GPS functionality. The AA’s Best of Britain app is designed to help users find local hotels, restaurants and attractions during their trips around the country.
It’s also about providing consumers with information that will either lubricate or enrich their lives. Nike’s True City app aims to give consumers ‘insider’ information on six European cities, while also allowing consumers to share their own tips and delivering exclusive Nike offers and information.
What does the future hold?
Considering the rise of personal services, indications for the future of PR in this area could include:
